Beyond Click Rates: Optimizing Your Appeals for Gifts

Featuring real data from 250+ K-12 schools, this session shows you how to stop chasing vanity metrics and start optimizing appeals that actually drive gifts.

We’ll walk through what today’s donors expect, how to avoid common mistakes, and the fast fixes you can apply to every channel before your next Giving Day or major appeal.

Plus: See the debut of the only marketing platform built specifically for raising more dollars for every appeal you send.

In this webinar, you’ll learn:

• Why clicks and opens are misleading — and which metrics to track instead

• How to create donor-first journeys that respect past gifts

• Ways to use your school’s built-in community dynamics (leaderboards, challenges) to spark giving

• Quick wins across SMS, email, and mail that create seamless donor paths

• Segmentation tactics that personalize appeals and lift conversion 

Who should attend

• Advancement leaders and annual fund directors looking to grow Giving Day results

• Alumni and parent engagement teams seeking tools to motivate participation

• Communications staff responsible for multi-channel appeals